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GCHQ recruitment grabs the headlines |
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GCHQ has launched its new nationwide recruitment campaign with an eye-catching newspaper that provides the reader with an intriguing glimpse into one of the world's most successful intelligence agencies. Instead of issuing the usual glossy brochure that typifies most national recruitment drives, GCHQ has developed the Daily Observer, a tabloid style newspaper which is chock full of news and information about one of the world's major intelligence agencies. The format is simple but effective, providing the reader with a blend of articles designed to entertain as well as inform. Features cater for all tastes: newsy items about the value of GCHQ's intelligence and the role of its analysts, linguists technologists and mathematicians sit alongside light hearted sports, horoscope, and entertainment sections. The newspaper also contains fascinating facts about GCHQ's new state-of-the-art headquarters. According to a GCHQ spokesman: "Even though we cannot shout out loud about our specific intelligence successes, our work has a significant effect on issues that often make the news headlines. By developing our own newspaper we have the perfect vehicle to shed more light on the less sensitive aspects of our role." He continued: "The beauty of this newspaper format is that it is not static - we intend to update the Daily Observer on a regular basis to highlight the vital work we do to protect British interests worldwide." GCHQ's recruitment team made the news themselves in the summer when they won the 'best integrated recruitment campaign' award at the annual Association of Graduate Recruiters conference. This was hard on the heels of being rated once again as one of the Sunday Times Top 100 Employers. 14 October 2003 |
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